Burberry is a British luxury fashion house, manufacturing clothing and
fashion accessories such as watches. Its distinctive tartan pattern has
become one of its most wide recognised trademarks. Royal Warrants have
been granted to the company by HM Queen Elizabeth II and HRH the Prince
of Wales.
Burberry was founded in 1856 when 21-year-old Thomas Burberry (1835 -
1926), a former draper's apprentice, opened his own store in
Basingstoke, Hampshire, England. Thomas Burberry was a true visionary
characterised by an entrepreneurial spirit, a sense of adventure and a
rare gift for invention. The foundation that he established for the
Burberry brand that bears his name continues to govern Burberry
worldwide recognition as an icon synonymous with enduring styles,
uncompromising quality and genuine originality.
By 1870 the business had established itself by focusing on the
development of outdoors attire. In 1880 Burberry invented gabardine, a
hardwearing, water-resistant yet breathable fabric, in which the yarn
is waterproofed before weaving. The Gabardine was patented in 1888.
In 1891 Burberry opened a shop in the Haymarket, London, which still
exists and is the site of Burberry’s corporate headquarters. In 1901,
the
Burberry
Equestrian Knight Logo was developed containing the Latin word
"Prorsum", meaning forwards, and registered as a trademark. In 1911
they became the outfitters for Ronald Amundsen, the first man to reach
the South Pole, and Ernest Shackle ton, who in 1914 led an
unsuccessful, yet glorious, expedition to cross Antarctica.
The black, white, and red pattern known as Haymarket check or the "
Burberry classic check"
was first used as a lining for the Burberry trench coat in 1924. It was
not until 1967 that the Burberry Check, now a registered trademark, was
widely used on its own for items including umbrellas, scarves, watches
and luggage. In the 1990’s the Burberry check because popular with
football fans leading to a tarnishing of the brand luxury image.
However the brand has recently been re-launched with a more youthful
image.
Burberry was an independent company until 1955, when it was bought by
Great Universal Stores (GUS). Burberry Group plc was initially floated
on the London Stock Exchange in July 2002. GUS spun off its remaining
interest in Burberry in December 2005.